Considering that KC hides LOTS of crumbs in his stories, I cannot help but to think that he was speaking to the audience via Chuck. In chapter 1 (ever notice that these chapters don't have names like in WAASOS?)... in chapter 1, while they're waiting for the van to pick them up, Chuck is obsessed with gathering information. He then tells Simeon to 'pay attention to EVERYTHING!', no matter how small the detail. That's what we do in the forum and that's what makes these stories so entertaining.
This question reminds me of the Chekhov's Rifle discussion from the WA forum.