Pose people as mallers standing behind Jenna McCombie (spelling? ie Scratch). I bet that would do really well... Make it a Dutch Auction with like the top five bids or something. Hell, get creative and allow people to be proffessionally photoshopped into the image so they would not have to be present at the shoot.
We're Alive has broken a lot of fresh ground and I think this type of viral marketing could continue the tradition.
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