This is a very good question. But before I get down on this one, let me first focus on a small detail:
Media and
news are two different things. And both have different tasks, and if not task, they both aim at different goals they try to achieve.
The News Services focus on most recent events or current questions which are or are to be discussed in the public - like for instance: guns, gun-ownership, gun-control. The News provide information about the facts on the one side, while each News Service connects the facts with a certain opinion or tendency of opinion. They do this with a couple of different types of
articles and with different methods of filtering information - just reporting mere facts, commentary on matters, prolonged reports, interviews with specialists or involved people, polls, and prior to all of this: selection and prioritization of topics, nomally based on the decisions of the editor or a group of editors.
The Media has a very different approach. They don't necessarily stick with recent events on the one side. And also they are not limited to the tools of trade like the News are. The Media, actually, is much more broader then the News with the News being one part of what the Media provides as one of many different services. Other services include documentaries, talk shows with major topics, reviews of what other services of different types have discussed, movies and TV-shows; and doing all these things, that allows them to delve much deeper into any topic then what the News-Services can ever achieve. But there are a few similarities nevertheless: The Media itself governs what they want to show and how they want to get involved in certain topics, and the major decisions are again made by top-editors.
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