How about an ambassador program? I know a lot of companies allow fans/customers apply for non-paying positions to advertise their product/company/website by sending them low-cost products to distribute, such as stickers, key chains, buttons. With Comic Con right around the corner, We're Alive can use as many abassadors as possible. Plus they would be the perfect demographic.
This would be an advertising expense that may pay dividends in the long run. Heck, I would even recommend $20 donation to help subsidize the cost, an amount I would gladly pay to help the cause.
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