How can WE boost Advertising We're Alive

[COsurvivor]

I have bookmarked a few podcast sites, but none that say I can any links or site to.

As I love this show and I want the world to get a chance to listen, anyone have ideas where we can advertise in our own way?

[Ra1th]

I was thinking of this myself. Us spreading the word on our own is good, and it will help.

If you take a look at the "how did you find out about us" thread, you'll notice about half the people on the forum found it through greg miller. I talked with Kc about this and Greg plugging We're Alive into Beyond and Scoop podcast won us a very large number of listeners. Basically, Greg was able to spread the word about We're alive faster, easier and more efficently than any of us could because of his huge audience and reach.

So the question is, how did Greg come to hear about the podcast? Someone on the IGN boards came to Greg and told him about We're Alive and he noticed it. He gave it a listen and fell in love with it.

so probably the best way to gain more listeners is to find our next greg miller. It has to be someone with a large audience and they have to be into the whole geeky/nerdy zombie apocalypse kinda thing. I say we find a blogger or a podcaster, someone with a nerdy audience, who we think might enjoy we're alive. And we send him emails/messages/facebook message him whatever. We all bombard him with messages basically saying, hey check out we're alive, its amazing! dadadadaaa. Chances are if its just one person, its not likely he'll take a look, but if a few hundred people send him messages telling him to check out We're alive, chacnes are he/she will give it a go, and maybe he'll like it, maybe he'll hate it, maybe he'll love it. Chances are if we pick the right person, they'll prly enjoy we're alive, to such an extent that they might start pluggin we're alive just like Greg did, and then we get another boom in viewership

[AdrianHD]

I was thinking of this myself. Us spreading the word on our own is good, and it will help.

If you take a look at the "how did you find out about us" thread, you'll notice about half the people on the forum found it through greg miller. I talked with Kc about this and Greg plugging We're Alive into Beyond and Scoop podcast won us a very large number of listeners. Basically, Greg was able to spread the word about We're alive faster, easier and more efficently than any of us could because of his huge audience and reach.

So the question is, how did Greg come to hear about the podcast? Someone on the IGN boards came to Greg and told him about We're Alive and he noticed it. He gave it a listen and fell in love with it.

so probably the best way to gain more listeners is to find our next greg miller. It has to be someone with a large audience and they have to be into the whole geeky/nerdy zombie apocalypse kinda thing. I say we find a blogger or a podcaster, someone with a nerdy audience, who we think might enjoy we're alive. And we send him emails/messages/facebook message him whatever. We all bombard him with messages basically saying, hey check out we're alive, its amazing! dadadadaaa. Chances are if its just one person, its not likely he'll take a look, but if a few hundred people send him messages telling him to check out We're alive, chacnes are he/she will give it a go, and maybe he'll like it, maybe he'll hate it, maybe he'll love it. Chances are if we pick the right person, they'll prly enjoy we're alive, to such an extent that they might start pluggin we're alive just like Greg did, and then we get another boom in viewership

This, but instead of blogger or podcaster, go for a YouTuber. Plug it in their comments, do all that. (Oh, and try not to cannibalize us by going to Shane Dawson of RayWilliamJohnson =P)

It also helps hitting up anyone with a couple hundred Twitter followers. Everyone here is pretty much intertwined with each other or have already let their internet following know about We're Alive backwards and front, but the mass majority of my (along with the new fresh faces around here's) Facebook friends/Twitter followers have no idea about We're Alive. So I'm aiming to get them aware.

Word of mouth is really the only way to go with a series like this.

[cPT.cAPSLOCK]

Tell your friends, let them hear the first episode(s), and have them pass on the word once they're addicted like us. (one of us... one of us... one of us...)

Also, in case you're active on other forums, you can post about it in their off-topic sections. Give a quick introduction and ask who else listens to the show, and you're bound to get replies.
Just keep in mind that you're more likely to attract new people at a forum regarding movies, than one regarding sports ;)

[Ra1th]

This, but instead of blogger or podcaster, go for a YouTuber. Plug it in their comments, do all that. (Oh, and try not to cannibalize us by going to Shane Dawson of RayWilliamJohnson =P)

It also helps hitting up anyone with a couple hundred Twitter followers. Everyone here is pretty much intertwined with each other or have already let their internet following know about We're Alive backwards and front, but the mass majority of my (along with the new fresh faces around here's) Facebook friends/Twitter followers have no idea about We're Alive. So I'm aiming to get them aware.

Word of mouth is really the only way to go with a series like this.

EXACTLY! I was thinking Phillip Defranco, he gets over a million hits per video, and he's built other youtube stars from the base up. like Tobuscus, that guy had a few thousand views, and then sxephil advertised the hell out of him, and now tobuscus gets like 700, 000 hits per video. But it has to be organized and it has to be done with tact

[AdrianHD]

EXACTLY! I was thinking Phillip Defranco, he gets over a million hits per video, and he's built other youtube stars from the base up. like Tobuscus, that guy had a few thousand views, and then sxephil advertised the hell out of him, and now tobuscus gets like 700, 000 hits per video. But it has to be organized and it has to be done with tact

Yessir! YouTube is generally the place that people can build up a name for other people. I assume anyone here who are fans of either of them can leave a comment or PM them on there. I'm not sure how often they reply to their fans.

[MrScott101]

I've been also trying hit up some national radio shows that would review or discuss the show (or set up an interview). Darkness on the edge of Town is a national radio show based in my State. I've sent one email to the host a couple weeks ago and this week I'll send one to the producer. But that's another option. Granted that show is more about paranormal but goes to all ends of the spectrum and has a big audience.

Raith is totally right we need a few more greg millers out there. I've been able to turn a few friends on but so far to my knowledge none of them have gotten as far as registering on the site yet, or at least I don't know their usernames!

[Ra1th]

yeah thats the same problem i've had, most of my friends that i've told about We're Alive just arent into it because of the whole no visuals thing.

I think Phillip Defranco is a good way to go. He's definitely the type of guy who would enjoy we're alive. He has video game channels, and movie channels, he's definitely gonna be one of the people we hit.

I think another good idea is to hit smaller youtube stars. Sxephil has like 1.5 million subscribers, he's HUGE so the chances that he'll read or listen to our responses or messages are lower. But if we hit a smaller youtube star, who has say maybe 5000 subscribers, then the chances that they'll read our comments or listen to our recommendations are a LOT higher.

At the same time its going to be crucial that you dont spam them, like you should watch a few of these people's videos and see what they're like before sending them messages or leaving comments about we're alive. That way its not spam. We dont want to give We're Alive a bad reputation

[Meeks]

I've added We're Alive to my gaming stream page, and always recommend to viewers in channels who begin discussing podcasts and things related to zombies. It may not bring in as many listeners as other people, but I'd guess any little bit can help.

[Ra1th]

That's the thing one person recommending we're alive isnt enough, but what happens when 300 people recommend it to a blogger/youtuber/podcaster/etc it's bound to get their attention to at least go find out what we're alive is.

[Dino_Does_Zombies]

How about an ambassador program? I know a lot of companies allow fans/customers apply for non-paying positions to advertise their product/company/website by sending them low-cost products to distribute, such as stickers, key chains, buttons. With Comic Con right around the corner, We're Alive can use as many abassadors as possible. Plus they would be the perfect demographic.

This would be an advertising expense that may pay dividends in the long run. Heck, I would even recommend $20 donation to help subsidize the cost, an amount I would gladly pay to help the cause.

[nikvoodoo]

IamBabs told me about a zombie crawl happening on May 29th in NYC. If the NYC members of the forum print out the fliers that Fraggot made for PAX East we could paper the crawl. After all, seems to be that would be the primary demographic we should be hitting.

[Dino_Does_Zombies]

Where can we get said fliers? Seems like a great idea.

[Ra1th]

Where can we get said fliers? Seems like a great idea.

http://zombiepodcast.com/forum/showthread.php?974-WA-Flyer!&highlight=fliers

[Robalypse]

Many months ago, on the Facebook page for We're Alive, I suggested everyone change their status to something promoting the show with a link to the page featuring the different ways to listen. I keep my friends list pretty tight, but I did get a few people listening that way. It would REALLY help the show if we could bump it up enough in iTunes so that it's on the top 100 podcast list. That's how I've found most of the podcasts I listen to at least.

I imagine KC and Shane are wary of shelling out the money to advertise on any of the top Podcasts out there, but I'd assume that could really give the show a big boost. Especially if they could do it on something like The Nerdist as I think that audience would lean towards giving the show a listen, plus they already did a Meltdown event which leads me to believe there's at least some association? They really need like an audio trailer or something to catch people's attention.

It's starting to feel criminal that this show isn't huge for a podcast at this point. We're already a big part of the way through the second season. I'd guess a lot of the motivation behind doing it for the cast and crew is the credits it could be to the many talented people responsible for it. Hell, KC alone should have people chasing after him to write scripts at this point if you ask me!

[AdrianHD]

I'm throwing it to one of the people on Mega64. He's a zombie fan, I suppose he might enjoy this enough to get into it.

Hopefully if this gains enough steam by next year, Kc can get a panel or a booth at Comic-Con.

[Rock Daddy]

I read somewhere that for the release of 28 days later, they used removable spray paint with the website address. I always thought that was a cool idea, like some kind of a quarantine message. Or you use permanent spray paint, but don't get caught. ;)

[fraggot]

Here in Louisville we have a lot of "hipster" areas, some of which I go to a lot. Hookah bars and shit, one place in particular is open 24 hours a day, 365 days a year. It NEVER closes and is always busy except in the middle of the day. I thought about printing off a bunch of flyers I made and asking them if I could place them in their newspaper area which also allows posters for upcoming concerts. I think it'd bring you a lot of random listeners from Kentucky at least haha.

I thought about also just passing them around in the malls and maybe posting them in places I'm allowed to do so.

Also if anyone would like some of the full resolution version of the flyers to print off themselves, just send me a message and I can send it to you.

[MrScott101]

Hopefully if this gains enough steam by next year, Kc can get a panel or a booth at Comic-Con.

If that happens, Kc contact me I work for the number 1 company in the US for booths! I can Probably get you a decent discount on whole booth!

[Dino_Does_Zombies]

I can't believe We're Alive doesn't have a huge presence in Comic Con. A reading there would be amazing.

[Charlie]

Word of mouth is important and we can all participate in that. I mention WA on my blog periodically and even have a Zombie week planned with prizes. Cons are a great place to spread the word. I know ComicCon is huge, but there is also Dragon*Con in Atlanta in the fall. Huge crowds of the WA target audience. Easy to spread fliers there, but there must be something more to do. Hmmm... must think on that.

[fraggot]

http://jessehardesty.com/wa/WereAliveFlyer_final.jpg

For anyone interested in printing off some copies of their own flyers. This is the full 5x8 at 300DPI

[JesseG]

I wore the we're alive t'shirt..the tower one through the atlanta airport a few times. I had a few people stop me to read it. A lot of people are turned off because there are no visuals. But to be honest, i think your imagination makes it look like w/e you want it to look like. I guess there are very few people out there with imaginations anymore. I'll still try to plug u guys with the shirts wherever I'm in a high volume area.

[rottenash]

I keep the first chapter on my phone and play it for people I see here and there, allot of them end up getting into it and are now followers of the podcasts.